By: Christina Metcalf, Writer/Ghostwriter
It’s predicted that by 2040, 80.8 million residents of the US will be over the age of 65 (currently, we’re at 47 million). That’s more than double the number in 2000. While we can wring our hands all day worrying about things like social security and healthcare as the population ages, an older demographic can also be a lucrative market to explore for your business. With more people staying active longer, they’re more apt to make their own buying decisions as well. In the past, many seniors got to an age where younger relatives or caretakers were making their purchase decisions. That’s no longer the case. Plus, many seniors are working longer. In some cases, this means more disposable income.
Here are a few things you can do to be more appealing to an older demographic.
Online Marketing Tips to Attract SeniorsIf you’re looking to market specifically to seniors and other older demographics, here are a few tips to keep in mind:
Attracting Seniors to Your Physical BusinessTo make your physical business location more appealing to senior citizens, you should consider the following strategies:
Remember, today’s seniors aren’t the grandparents of yesteryear. (George Clooney is 62 and Denzel Washington is 68!) When you remove causes of death due to accidents, drug use, and suicides, people are living longer and more active lives. Keep in mind that people over 65 are a diverse group, and their preferences may vary. It's important to listen, be flexible, and continuously adapt your approach to meet their changing needs.
Christina Metcalf is a writer/ghostwriter who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She loves road trips, hates exclamation points, and resembles this article in more ways than she wants to admit.