By Katie DeGier, Visitor & Member Relations Specialist, Alexandria Lakes Area Chamber of Commerce
The purpose of the Membership Team of the Alexandria Lakes Area Chamber of Commerce is to provide a solid foundation for the growth of the Chamber through the recruitment of new members, support of new members and strategic retention strategies for existing members.
The group is made up of area business leaders that represent different sectors in the community. The group meets the first Wednesday of the month with businesses and organizations that have joined the Chamber typically within the last 4 – 6 months. At the visits, the group learns about each business or organization to help promote them in our community.
After the visits, a press release is created that goes out to local media outlets. The new members that are visited are also marketed on the Chamber social media pages and in the monthly Chamber Horizons newsletter.
The commitment from the team to the business or organization does not stop after the visit. The team will continue to market and refer each new member as they see fit. They will be a point of contact for the new members and a familiar face at Chamber events. The members of the team will also reach out to the new members visited throughout the year to see how things are going, ask questions and invite them to Chamber events that are happening.
The Membership team also helps the Chamber in other ways such as attending ground breakings and ribbon cutting ceremonies that take place in our community. The team will also help distribute member materials to our 600+ members in January and other various volunteer opportunities that we present to them though out the year.
If you would be interested in serving on the Membership Team or would like to learn more, reach out to Katie DeGier at 320-763-3161 or email@example.com. We strive to fill all business sectors of our community on this team.
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By Jess Ptacek, Program & Events Coordinator, Alexandria Lakes Area Chamber of Commerce
The Alexandria Chamber of Commerce website acts as a hub of information for many things. One of the most useful tools is our online member directory. Thousands of people utilize our website to look up businesses in our area. A membership with the local Chamber of Commerce can act as a “stamp of approval” so when they need a reputable business, they come to us.
In 2020 more than 72,660 people visited the Alexandria Chamber website. That many people had the opportunity to view your listing on our website! Here are some helpful hints to enhance your listing to ensure you catch their attention:
Some other reasons to utilize your online member portal include:
After you have done all of these things, be sure to view your referral report to see how your enhanced listing is working for you. How have your social media links been working? How many people have clicked on your hyperlink? You will be able to see the answers to these questions and more on the referral report.
Two more things I encourage you to do…submit events and submit jobs. When you submit an event, that event will be added to the online Douglas County Community Calendar. In turn, all Chamber member events that are added to the community calendar get added to the weekly Events at a Glance email blast that is sent out on Thursdays by the Chamber. Submitting a job opening is free for our members and will be posted to our newly enhanced online job board. As a member, you will have the opportunity to enhance your listing for $20 and get your job highlighted, posted to the top of the page, and listed on a Google Jobs Network.
If you have questions about your online portal, view the online Member Portal Guide video here: https://www.alexandriamn.org/member-portal-guide.html or reach out to the Chamber team by calling (320) 763-3161 or emailing firstname.lastname@example.org.