#1 - Visibility
By Tara Bitzan, Executive Director, Alexandria Lakes Area Chamber of Commerce
Visibility is important to every business and organization, but not always for the same reasons. Retail and service businesses need to be visible to people so they can sell their products and services. Businesses such as manufacturers may not rely on local visibility for that reason because many of their consumers are out of state or even out of the country. However, there are many reasons they would want to be visible and well-known at the local level, the most obvious of which is workforce. Being visible in a community helps them be top-of-mind for potential employees.
The Chamber offers many benefits that can increase your visibility. Marketing through the Chamber’s Visitor and Resource Center, website, social media, and events increases exposure and awareness for your business at the local level.
Membership gives you an online directory listing that you can enhance with logos, photos, coupons, video, a hyperlink, and more.
You may upload job postings to the Chamber’s online job board at no charge and can tag, link, and share your news via the Chamber’s social media presence on a variety of platforms.
You can gain visibility by hosting, sponsoring, or participating in Chamber events such as luncheons, Duffers Delight, member webinars, Listen & Learn, Wake Up Alexandria, or Off the Clock.
You have access to marketing through the Chamber eblast system, newsletter, membership directory, and a variety of other publications and opportunities.
And – our favorite – if you are our member, we talk about you! Our Ambassadors and Membership Teams learn about our members and tell others about you. Our staff talks about our members when we get inquiries from people seeking certain products or services. We talk about our members when we get calls about relocating to the area or inquiries from people seeking employment. We talk about you when other members need partners or collaborative opportunities. We love to talk about our members, because they are what makes the Alexandria Lakes Area the ultimate destination to live, work, play and prosper!
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